HEJ. I'M SEGRID.

ME.

I’m a designer/director/developer of graphics and visuals for print, digital, and exhibits. I’m a researcher, collector, and ponderer of creative inspiration. I’m also an artist who makes music and a writer who can edit. I would love to talk to you about how I might use my experience designing and directing for mission-based arts and education nonprofits, my intellectual curiosity and big ideas, and my professional common sense to drive innovative creative for your organization.

I’ve been working in the cultural and arts sectors for most of my career. I recently ended a fifteen-year tenure as the head of the design department at Port Discovery Children’s Museum, one of the top children’s museums in the country situated in one of the most under served cities in the nation. I designed, developed and/or directed everything you list, including but not limited to: large-scale exhibit graphics and outdoor marketing; digital and online marketing; print ads and promotional items; printed publications; flyers; event signage; email; brochures; and invitations. In addition, I produced revenue-building learning videos, national advertising campaigns, and outreach pop-ups. I designed provocative presentations, decks, and collateral for effective engagement and fundraising, built and managed design systems and asset libraries, and enforced institution-wide visual language guides for all public facing content, ensuring branding and messaging across all projects.

Behind the design scenes, I explored what “creative” meant in an organizational context and advocated for innovation and DEI in everything we did. I served on the very small leadership team of a very large museum. I have mentored and managed designers, videographers, artists, students, and interns. I have led on-brand and on-strategy creative projects and campaigns with educators, advisors, donors, architects, and the community. I worked with both internal and external contacts all creative projects for the museum from concept to final approval, through final delivery and/or installation. I acted as liaison between designers, teams, and leaders, supervising and mentoring designers, interns, videographers, illustrators, and artists. I participated and/or led creative brainstorming sessions and worked collaboratively with inter-departmental teams and stakeholders, including major donors. I enjoy a good problem-solving challenge. I’m not afraid of data or acknowledging my own limitations. I’ve managed vendors, budgets, schedules, workflows, and --perhaps most importantly-- to keep a sense of humor. I believe that communication, curiosity, connection, and collaboration are key and agree that clarity, creativity, innovation, and perception are incredibly important.

I have over a decade of professional experience with Adobe software for Mac. I am experienced in UX, both in design and guest experience. I have photography background for both print and social media, including deep research, photo-editing, art direction for both studio and live shoots. I know how to use content management and digital communication (email) systems and will quickly learn what I do not know. I am very comfortable managing multiple projects across mediums and under tight deadlines. I hold a Bachelor’s in Creative Writing with a Minor in Studio Art which means I can write and edit your copy as needed.

Before Port Discovery, I worked primarily in the arts. I’ve been a guest curator at Artscape (the largest arts festival in the country) and have worked with young artists at a number of our local colleges. I art directed and designed marketing materials for DC-area artist Gary Rosenthal. At the National Council for the Traditional Arts, I helped develop arts programming and workshops, working with partners like the National Endowment for the Arts and Smithsonian on national events. I researched and archived arts assets and produced/designed recordings and marketing collateral. In years prior, I documented visuals and researched for companies like Sony or Time while at Getty Images in New York.

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DESIGN PHILOSOPHY:

I believe that LOOK and FEEL can often communicate more than what something says. I believe that successful design invites attention, invokes emotion, and that provocation matters. I believe the most evocative designs make room for artistry. I believe in brand, voice, and visual hierarchy. I believe negative space has as much to say as a graphic treatment. I flow easily between intense color and quiet minimalism, appreciating both equally. I’ve learned that a design project isn’t complete until a user interacts with it. I’m an advocate for bold risks as well as quiet team members. I’m a staunch supporter of DEIJ and that the arts are for everyone. I think AI and augmented reality have a place in the arts. I believe that art and design have a significant role in pretty much every movement, time, place, and space.